River is Life

Commercial Tobacco Isn't

NATIVE Tobacco Project

The NATIVE Tobacco Project, a program of the United Indian Health Services’ Tribal Public Health Division, has been supported by the California Tobacco Prevention Program for 35 years. The project’s work focuses on reducing commercial tobacco-related illness and premature death among American Indian and Alaska Native communities in Humboldt and Del Norte counties, in partnership with community members, Tribal members, and Tribal councils.

The NATIVE Tobacco Project is focusing on:

Promoting Kick It California: Guide community members toward dedicated quitting services.

Leading in-person classes: Provide direct, hands-on quitting support within the community.

Growing C.O.R.E. coalition: Recruit members to guide initiatives with local insights.

Unite tribal and non-tribal programs: Foster collaborative partnerships for regional tobacco prevention.

Educate Del Norte and Humboldt: Share commercial tobacco risks and quitting resources across both counties.

Honor traditional tobacco: Distribute newsletters contrasting sacred tobacco use with harmful commercial vaping and smoking.

Empower youth and advocates: Train C.O.R.E. and T.A.G. to use media and storytelling for tribal outreach.

Integrate wellness initiatives: Embed commercial tobacco prevention into holistic community health efforts.

Protect outdoor spaces: Partner with local entities to establish commercial tobacco-free outdoor policies.

The NATIVE Tobacco Project successfully achieves its objectives through the implementation of comprehensive tobacco prevention education, community organizing initiatives, and policy activities, thereby fostering social norm changes that promote a commercial tobacco-free community.

Educational materials are available upon request.

Specially designed cessation kits are provided exclusively for United Indian Health Services (UIHS) clients. These kits can be obtained at the reception desk of any UIHS clinic site.
For additional resources, tobacco education information, and community event updates, please visit the UIHS-Health Promotion & Education Facebook page or uihs_hpe Instagram Page.

For more information on the NATIVE Tobacco Project and the services they provide, please contact United Indian Health Services at 707.825.5070 (Humboldt County) or 707.464.2919 (Del Norte County).

If you are ready to quit using commercial tobacco products. KICKITCA can help you! They offer free, customizable quit plans, progress trackers, and are craving to help you quit commercial tobacco! You can access clinically proven behavior change strategies, kicking tobacco and nicotine for good. If you are interested, you can call 1.800.300.8086 or join the text program. Text “Quit Smoking” or “Quit Vaping” to 66819.

They’ve already helped a million people;

you can be a million and one!